Sunday, March 20, 2016

Stylish 60s TV Commercial

Stanley Kubrick's enthusiasm for the technique of certain television commercials, such as the early 1970s "The Night Belongs to Michelob" series, is well-known. I wonder what he would have made of this stylish early 1960s spot for Tiparillos mini-cigars? The restless panning captures the swanky nightclub energy perfectly. We never really get a good look at anyone except the vending girl; it all just slides by. The footage would not be out of place in an American knock-off of La dolce vita or La notte. It also demonstrates decisively that the Mad Men stylistic is not merely a retro imposition, but is part of the way the era felt about itself.

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